BUST BIAS WITH INSIGHT
Bias often operates outside our conscious awareness and can lead us to act unintentionally with prejudice.
Backed by decades of scientific research, K+IAT measures the strength of our implicit associations and provides insight into where unconscious biases could be having an impact on our behaviour, judgement and decisions about people.
LET’S MAKE CHANGE HAPPEN
IAT AND UNCONSCIOUS BIAS
We all have biases that we’re unaware of, so getting objective feedback and insight into where they lie is the crucial first step to addressing them.
Using science-backed methodology, IAT enables us to shine a light on what we don’t know about ourselves that could be causing us to act with unintentional prejudice.
Kandola+ anti-bias training programmes use IAT to uncover any negative implicit associations that learners may have and prepare them for taking action to mitigate bias in their day-to-day roles.
AN ONLINE IMPLICIT ASSOCIATION TEST TO BUST BIAS
- Shine a light on hidden biases in less than 5 minutes.
- Spot how biases are playing out in you daily decisions.
- Challenge biases in others when you see them.
- Take action to address bias.
- Make better people decisions and unlock untapped talent.
- Act with fairness and promote an inclusive culture.
BOOST BUSINESS PERFORMANCE WITH DEI INSIGHTS
- Assess the prevalence of race and gender bias across your workforce.
- Reduce the impact of bias in recruitment, performance evaluation and leadership development.
- Improve strategic planning and decision-making.
FAQS ABOUT IAT AND BIAS
What is the Implicit Association Test (IAT)?
The IAT Implicit Bias Association Test is a method for assessing how closely concepts are stored in memory. For example, the tool looks at how closely we associate certain groups (e.g., men and women) with certain attributes (e.g., competency or warmth traits). Concepts that are closely associated will be triggered when we come into contact with the object in question. Once triggered, these attributes can have an impact on our decisions and behaviour leading us to favour one group.
Why should people complete an IAT test?
By completing IATs, people learn about their own unconscious biases and when they may be at risk of acting on them. This is a critical step in preventing bias in decision-making.
Do IATs predict behaviour?
This greatly depends on how the IAT is constructed and what it is measuring. IATs are wonderful at shining a light on implicit preferences or biases we have that we may not know about. There is also a large body of research that shows that IATs are predictive of workplace racial, gender and weight discrimination.
For example, Agerström and Rooth (2011) found that IAT scores predicted whether obese job applicants would be invited for an interview. The more hiring managers linked obese people with low performance, the less likely they were to invite obese job applicants for an interview.
How valid are implicit association tests?
Whilst there is a great deal of research to support the predictive validity of the IAT, not all IATs predict behaviour. At Kandola+ we only use IATs that have been validated by research to predict behaviour.
How long does it take to complete the IAT?
Each IAT takes 5-8 minutes to complete.
UNCONSCOUS BIAS TRAINING THAT DELIVERS RESULTS
Want to bust bias in your organisation?
- Attract and retain the best talent
- Boost employee engagement
- Make fairer and more sustainable decisions
- Leverage diverse skills, perspectives and experiences
- Increase minority representation
With personal feedback, intelligent analytics and unique bias-busting tools, the Kandola+ Unconscious Bias training programme takes an evidence-based approach to tackling bias and creating inclusive working environments where talent can thrive.